As media viewing increasingly shifts from TV to the internet, cord-cutting is becoming dominant. In particular, traditional broadcast media is increasingly shifting to OTT (Over-The-Top) content.
Best Video Monetization Platforms
Let’s
have a quick look at some of the best and most effective ways of monetizing
your video content.
Facebook Ad-Break
Ad
breaks are short ads that appear before or during longer-form videos on
Facebook that build loyal fan followings. Publishers and creators decide which videos
they want to monetize, and we tailor the ad experience to the viewer based on
where they're watching... which could be in News Feed, on your Pages, in a
Group, or on Watch. There are three types of ad breaks today - mid-roll,
pre-roll, and image ads.
IGTV
Instagram,
which is still the world’s most popular social media platform, took the world
by storm. The next step was introducing its streaming service, IGTV. Unlike the
usual Instagram video format (short videos, no longer than one minute),
IGTV
lets users submit considerably lengthier, vertical videos. In other words,
videos meant to be watched on smartphones. As of last year, this service allows
videos with both horizontal and vertical orientation.
Vimeo
It’s
funny how powerful a brand name can be. When someone says Vimeo, people
usually instantly know that everyone’s talking about an alternative to YouTube.
In this case, it isn’t just about excellent marketing; it’s also about a
high-quality product.
And
that’s just what it is - a service that offers high-quality video
streaming solutions for top-class videos. Bear in mind that such quality
entails a different pricing model to YouTube’s (you can interpret it as a more
expensive kind of deal). However, you can view content with considerably fewer
visual distractions.
Dailymotion
As
a public video service, Dailymotion is likely the most similar YouTube
alternative. If you’re looking to migrate your video content, this platform is
a gratifying solution. You might encounter some drawbacks, but, generally,
Dailymotion is a safe and reliable platform for creating and sharing content.
The
service also offers decent monetization options.
YouTube
This
is one of the best and most favorite methods for Video Creator. YouTube
monetization is fairly straightforward. Companies create advertisements that
get placed at the beginning of your videos. These are called pre-roll ads. Each
time a viewer watches an ad all the way through, you get paid.
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